Fremantle Bridges Alliance, delivering the Main Roads Swan River Crossings Project Fremantle Traffic Bridge, has recently launched a new Alliance logo and branding, masterfully crafted by the talented students from John Curtin College of the Arts’ First Nations student group, Maali Mia.

Under the guidance of the project design team, local Elder Freda Ogilvie and Karrda Consultancy, the students developed concepts inspired by their own connection to the area along with the Alliance values and project’s cultural narrative which was developed by the project’s Elder Reference Group.

The partnership involved students visiting the project site, meeting the team and meeting with Elder Reference Group members. The students confidently presented their patterns to the Alliance board in late 2024 and designs were then incorporated into the project.

Along with digital logos, building signage, wall stickers and pull up banners have been since been developed and printed by local Aboriginal businesses.

“Our team was so pleased to be able to find new ways of embedding Noongar culture into the project along with providing local students with the opportunity to create a real-life work example in design, exposing students to the construction industry and career pathways. During all group activities and site visits, the students demonstrated enthusiasm, engagement in the tasks and talent in the creation of amazing patterns and designs,” said Amanda Inman, Senior Indigenous Affairs and Social Inclusion Advisor.

Fremantle Bridges Alliance is looking forward to continuing their engagement with the Maali Mia students in 2025 by providing them with more opportunities to collaborate and participate in the iconic New Fremantle Traffic Bridge project.

 Read more about how businesses can work with Main Roads here.